The aim is to present a practical implementation of corporate social responsibility (CSR) in a large Spanish IT systems developer, and to link it to competitive advantage in firms based on innovation.
This briefing is prepared by an independent writer who adds their own impartial comments and recommendation.
Innovative and competitive high‐tech firms cannot ignore their human capital, but how many examples are there of companies doing just that, and suffering as a result? This case study of a high‐tech firm shows how to develop a corporate strategy that includes exploiting the human capital legitimately via CSR and ethics.
CSR has a major role in firms that want to boost their innovative relevance to customers and potential customers, through involvement of stakeholders in an integrated vision.
Business is not just about sustainable profitability: it is about shared responsibility between stakeholders and boosting the value of intangible human capital.
A unique model of CSR integrating it with intangible resources is developed so as to assess performance and develop future strategy. This could trigger similar corporate strategies in many other ambitious firms.
