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Purpose
The purpose of this article is to document an interview with Soren Kaplan.
Design/methodology/approach
The article is an interview with Soren Kaplan, author of Leapfrogging, which offers a divergent contribution to the current discussions about innovation.
Findings
Businesses avoid uncertainty and especially surprises, but the interview discloses that these can often be used to create competitive advantage.
Originality/value
The interview shows how embracing unexpected situations can bring about business change and innovation.
© Emerald Group Publishing Limited
2012
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