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Purpose
– To provide a review of the winning case study from the professional development category of EFMD's Excellence in Practice Awards, 2013.
Design/methodology/approach
– An independent review of the winning case.
Findings
– A strategic review at Danske Bank Sweden led to a decision to enhance its position as a premium bank by strengthening the advisory concept within personal banking. In response a working group proposed that a new group of investment advisors be created for individuals with up to 600,000 to invest.
Originality/value
– Provides insight for practitioners into a learning and development initiative of proven impact.
© Emerald Group Publishing Limited
2013
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