Let your hands do the thinking!: Lego bricks, strategic thinking and ideas generation within organizations

The aim of this viewpoint article is to offer a reflection on the author's personal understanding and experience of using the Lego® Serious Play® methodology to help teams address core strategy and creativity challenges within their organizations.

This is a viewpoint paper.

By using metaphors, imagination and story‐making to facilitate a better understanding of core strategic challenges and defining moments in the life of organizations and teams, LSP also satiates the current organizational thirst for stories and meaning.

The rewards of serious play are tangible and plentiful.