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Volume 29, Issue 3
8 February 2013
Strategic Direction Cover Image for Volume 29, Issue 3
Viewpoint| February 08 2013

Innovating for a sustainable future: an interview with Patrick Deconinck, Senior Vice President Western Europe for 3M Available to Purchase

Interview by Gareth Bell
Interview by Gareth Bell
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-8588
Print ISSN: 0258-0543
© Emerald Group Publishing Limited
2013
Strategic Direction (2013) 29 (3): 36–38.
https://doi.org/10.1108/02580541311304652
Purpose

The purpose of this article is to provide an interview with Patrick Deconinck, Senior Vice President Western Europe for 3M.

Design/methodology/approach

The paper provides an interview with Partick Deconinck.

Findings

Deconinck discusses the importance of innovation and R&D investment for winning in a flat market.

Originality/value

The interview offers advice for business leaders operating in a challenging business environment.

Keywords:
Innovation, Sustainability, Corporate social responsibility, Research and development
© Emerald Group Publishing Limited
2013
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