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Purpose
The purpose of this paper is to provide an interview with Paul Polman, CEO of Unilever.
Design/methodology/approach
This paper presents part 2 of an interview with Paul Polman.
Findings
Discusses Unilever's presence in emerging markets, and its efforts to create markets in under‐developed regions.
Originality/value
The interview offers advice for leaders operating in a challenging business environment, and those looking to create more sustainable business models.
© Emerald Group Publishing Limited
2013
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