Coping with the media in a crisis: succeeding where BP and Toyota have failed

The purpose of this paper is to address some of the media‐handling implications when a company is hit by a crisis that could affect its corporate reputation.

The author categorises some of the types of crisis that can affect an organisation and looks at possible media messages.

The author shows the importance of preparing appropriate messages in advance for relevant groups of stakeholders.

The paper gives cogent reasons as to why effective crisis media training is vital for organizations.