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Purpose

– The purpose of this paper is to provide an interview with Michael Tobin, author of Forget Strategy. Get Results.

Design/methodology/approach

– Interview.

Findings

– This paper discusses his background, his management style and explains his use of unconventional techniques to get the most out of his team.

Practical implications

– A divergent viewpoint is offered on how to inspire teams to maximize effectiveness.

Originality/value

– Tobin’s stance on issues such as work–life balance, and vision vs strategy has been outlined.

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