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Purpose

– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

– This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

– Some videos go viral on YouTube, a social media user platform which attracts more than 100 new uploads every minute. This article examines factors that play a key role in the virality phenomenon and – without considering actual content – looks at why some videos take off in quite extraordinary ways.

Practical implications

– The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

– The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

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