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Purpose
This paper aims to highlight the growing role of strategic communication in cross-border M&A in helping companies meet market expectations and investor confidence.
Design/methodology/approach
Viewpoint.
Findings
When all of the elements about a corporation that can possibly be compiled and projected and understood by the financial community, then that company can expect to compete successfully in the capital markets.
Originality/value
Communicating the value of R&D programs and their short/term goals has not been extensively covered for the biotechnology sector.
© Emerald Group Publishing Limited
2016
Emerald Group Publishing Limited
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