This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Customer concern about sustainability is growing within the luxury fashion sector. However, importance attached to sustainability varies. Firms need to better understand the different customer types, factors which motivate their purchase of luxury fashion items and the degree to which sustainability influences their decision-making. Such knowledge can provide firms with valuable opportunities within an expanding market in which middle-class Chinese consumers are playing an increasingly significant part.
The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
