The Netflix effect: A look at coopetition-based business models through Netflix’s charge through France Available to Purchase

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Coopetition can be seen as counterintuitive – relying on relationships built with competitors in order to be successful. But the entrance of Netflix into the French media market is a prime example of how coopetition can work.

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.