Competitive horizons

Research conducted by Global Market Insights (GMI) has found that a growing number of consumers are seeking to purchase vehicles which are durable, fuel efficient and light in weight. As a result of this demand, it is predicted that the market for automotive plastics will exceed $50 billion worldwide by 2024. Over the same period, these consumer preferences should see this market exceed $5 billion in North America. It is reported by GMI that weight reduction is seen as a key measure in increasing fuel efficiency. However, the industry in North America faces growth obstacles which include the absence of...