Competitive horizons

A report published by www.industrytoday.com points out various issues that could represent opportunities or threats to manufacturers. Increasing concern for environmental welfare especially among millennial consumers is one prime example. Firms can appeal to such consumers by ensuring that their goods are produced in a sustainable manner. Scope also exists to widen horizons and compete on the global stage. However, companies taking this step must be cognizant of technological changes and the cultural norms in overseas markets that they enter. Imminent retirement of the Baby Boomer generation is seen as a particular challenge. The struggle faced by manufacturers to replace...