Pseudo green players and their greenwashing practices: a differentiating strategy for real green firms of personal care category Available to Purchase

Deepti Jog is based at the Department of Management, Goa Institute of Management, Sattari, India. She is a Research Associate at Goa Institute of Management. She is pursuing her PhD from Goa University’s Department of Management Studies after completing M Phil. She has published some research papers and book chapters in the area of sustainability, tourism and supply chain. Her recent research interests include sustainability, green consumption, supply chain, tourism and textile industry.

Divya Singhal is based at the Goa Institute of Management, Sattari, India. She is an Associate Professor at the Goa Institute of Management (GIM), Goa (India). She is currently leading the Centre for Social Sensitivity and Action at GIM. She has over 17 years of teaching experience and 4 years of journalism experience. Her research interest lies in the area of development, education, gender, social responsibility and Quality etc. She has won several awards at national level for essay and case writing.