Negotiation and corporate strategy: A case from the airline industry

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Negotiation is a key tool in delivering competitive advantage but requires a clear and consistent approach closely linked to organizational strategy.

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.