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Purpose
Purpose of this paper is highlight the importance of adopting FinTech innovations to improve Customer Retention
Design/methodology/approach
Authors viewpoint and give a macro perspective of FinTech-Customer Retention linkages.
Findings
Adoption of FinTech innovations is essential for customer retention.
Practical implications
Many large B2C players are moving strongly ahead with adopting FinTech driven payment solutions. Competitors which ignore this trend, stand to lose customers in the long run.
Originality/value
FinTech is a new and developing industry. There has been limited research into its usage by non-financial corporates and impact on customer retention.
© Emerald Publishing Limited
2020
Emerald Publishing Limited
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