This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.
There has always been a mystique surrounding innovation that for many firms has no doubt hampered its development, and there are a number of probable causes for this. Innovation itself is seen as less of a process and more of a magic trick, to be conjured up on the spot or following a lightning bolt of inspiration. Innovators are imagined to be creative geniuses with the stereotyped behavior to match of a batty professor or aloof, turtleneck wearing idiot savant. Innovation processes are regarded as a cross between the Wizard of Oz and some hyper-expensive secret skunkworks, where people wait interminably for some amazing new product to be discharged from.
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
