This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
This research paper formulates a framework for managing data ethically – which incorporates data governance – for tourism and hospitality organizations (THOs). The framework encourages THOs, like Airbnb and Booking.com, to move beyond mere compliance and into ethical trust-building among their customer communities. This creates the social license needed to overcome controversial challenges like data breaches, and the invasion of COVID passports and other civil liberty restrictions that impact the travel sector. A privacy framework balancing customer and THO interests rests on four pillars: Compliance, Privacy and ethics, Equitable exchanges of data, and Social license to operate.
The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
