Data-driven decisions: Strategies for SMEs directed by social media data Available to Purchase

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Social media data has the ability to drastically improve the strategic outlooks and planning of SMEs in the hospitality sector, is sufficient investment is made in the collection and analysis of this data.

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.