Looking the part: The role of social media and branding in presenting and reinforcing CSR practices in fashion SMEs

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

SME fashion brands are more likely to adopt CSR initiatives when they engage with social media and an online presence, and CSR initiatives are likely to grant these SME fashion brands with a significant competitive advantage.

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.