Bracing for backlash: Understanding anti-brand behavior and how to deploy brand recovery strategies

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Anti-brand communities seek only to destroy the reputation and value of a brand. In doing so, brands are finding the challenges involved with shifting public perception.

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.