This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Competitive advantage against larger chain retailers, which have increased access to resources, can be sustained by adopting adaptive, absorptive and innovative capabilities in addition to perceiving the opportunity and potential of digitization through intimate customer relations.
The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
