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Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
Despite there being some hostility toward adopting and embracing AI technology in the tourism and hospitality industry, there are significant benefits which can revolutionize the industry and provide a substantial competitive advantage.
Originality/value
The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
© 2025 Emerald Publishing Limited
2025
Emerald Publishing Limited
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