This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
As green initiatives, products, and services are becoming more of an expectation than an indulgence, firms must find a way to make themselves stand out and find loyal customers. In the article by Ali et al. (2025), the authors find a positive correlation between holistic green marketing and customer loyalty, especially moderated by product quality. Marketing is the key to achieving competitive advantage in such intensive industries, while consumer loyalty is the key to long-term success.
The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
