This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Marketing failures can make or break a business. In the work by Osei et al., the authors develop a framework of what failures can happen, what factors can make them better or worse, and provide a practical guide for how firms can turn failures into a time of opportunity.
The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
