The €2.18 consumer: Why more technology slows digital transformation

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Sustainability claims on beer command a real price premium, but only from health-oriented and physically active buyers, while fair trade and community support claims reduce what mainstream consumers are willing to pay.

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.