Strategy maps: a step-by-step guide to measuring, managing and communicating the plan
Strategy maps: a step-by-step guide to measuring, managing and communicating the plan
Scholey C.The Journal of Business Strategy (UK), 2005 Vol. 26 No. 3, Start page: 12, No. of pages: 8
Purpose – To demonstrate a step-by-step model of strategy mapping for improving strategy communication in today’s organization based on experience gained while consulting in a myriad of organizations adopting strategy mapping as a strategic initiative. Design/methodology/approach –Develops and refines a six-step strategy-mapping framework, which has proven both efficient and effective in practice. Findings – The recent literature in the area of strategy mapping has proven very useful in terms of explaining what strategy maps are, and why organizations should adopt. Demonstrates a proven strategy-mapping model and provides a context through which it can be understood and successfully applied (i.e. how to implement strategy mapping). Validation of the framework is anecdotal and strongly suggests that the framework is both efficient and effective in applying strategy maps in organizations. Practical implications – The six-step strategy-mapping model provides a clear and dynamic blueprint for all people wanting to implement this very useful tool for communicating strategy. The case study provided provides a clear, hands-on example that will encourage organizations to undertake their own strategy mapping initiative. Originality/value –Fulfils a need for a sound, step-by-step, real-world, grounded guide for implementing a strategy map in any organization.Style: Research paperISSN: 0275-6668Reference: 34AU077
Keywords: Balanced scorecard, Communications, Strategic management
