Big blue shift (IBM)
Big blue shift (IBM)
Hamm S.Business Week 5 June 2006, Start page: 108, No. of pages: 3
Purpose – to report on the transformation of IBM. Design/methodology/approach – highlights how IBM is coming under pressure from Indian competitors, particular in the area of technology services. Refers to how IBM now sees India and Asia as being crucial to its future success;describes the corporate strategy adopted by Moffat (chief executives); examines how IBM is developing globally integrated operations aimed at lower costs,superior service and improving revenue and profit growth. Describes the formula adopted for making the most of its resources and for optimizing the abilities of its workforce; refers to how IBM’s manufacturing supply chain has also been revamped; quotes industry experts. Originality/value – homes in on the changes being made at IBM to beat off the Indian competition.ISSN:0007-7135Reference: 35AR072
Keywords: Business performance, Change management, Corporate strategy,Organizational change
