A strategic option for multinationals
A strategic option for multinationals
Kiessling T.S., MarinoL.D., Richey R.G.Organizational Dynamics, 2006, Vol. 35 No. 3, Start page: 237, No. of pages: 14
Purpose – to outline how multinational companies should adopt “global marketing teams” (GMTs) to enable them to compete in a globalized world economy. Design/methodology/approach – looks at how globalization is impacting on multinational companies (MNCs); Puts forward how MNCs are developing GMTs in order to build interpersonal relationships and trust among culturally diverse team members across MNC subsidiaries; outlines some of the benefits resulting from the adoption of GMTs. Examines why and how MNCs should implement the use of GMTs; looks at who GMTs should include; provides a model of the MNCs abilities to act on subsidiary activities that identifies five perspectives. Research limitations/implications – MNC managers should be careful who they select for GMTs; develop specific GMT responsibility and governance guidelines. Originality/value – presents a model describing how the five GMT areas can impact on MNC subsidiaries. ISSN: 0090-2616 Reference:35AU275
Keywords: Corporate governance, Globalization, Multinationals,Subsidiaries, Team management, Team performance
