Jim Collins: how great companies turn crisis into opportunity

Article Type: Abstracts From: Strategic Direction, Volume 25, Issue 7

Reingold J. Fortune, 2 February 2009, Vol. 159 No. 2, Start page: 31, No. of pages: 3

Purpose – looks at what USA management consultant, Jim Collins, has to say about how companies can best survive in these turbulent times. Design/methodology/approach – features an interview with Jim Collins, who has been working with partner Morten Hensen, on how companies can best navigate through difficult economic times. Reports his comments on how companies have managed to get through the tough times in the past; identifies a number of winning strategies and quotes him on how it is possible to distinguish the truly great talent from the rest. Originality/value – illustrates with examples how some companies have weathered difficult economic storms. ISSN: 0738-5587 Reference: 38AE840

Keywords: Consultants, Corporate strategy, Jim Collins,Managerial strategy