Driven to succeed (strategic planning)
Article Type: Abstracts From: Strategic Direction, Volume 25, Issue 10
Bullington K.Quality Progress (USA), February 2009, Vol. 42 No. 2, Start page: 46, No. of pages: 6
Purpose – To transfer a driver education procedure for use in strategic planning. Design/methodology/approach – Sees strategy as a path or road from a current to a future state, extends the driving analogy by applying the US driver education model of scan, interpret, predict, divide, execute (SIPDE) to strategic planning, outlines a driving scenario employing the SIPDE model to avoid an accident, and identifies parallels between driving and strategic planning, e.g. deciding between alternatives. Describes an organizational scanning process that involves strengths, weaknesses, opportunities and threats analysis to assess both the external environment and internal performances,gives questions to ask for data interpretation, and evaluation of prior strategies and actions, and explains that the task in the predict phase is to evaluate the importance of signals observed in the scan stage, recommending use of control charts, sensitivity analysis, failure-modes-and-effect analysis and cause-and-effect diagrams for evaluating signals and making predictions. Suggests using Drucker’s posteriorization concept when deciding what and what not to do, advocates incorporating ongoing monitoring reviews in the strategic plan to ensure plan execution, and summarizes a SIPDE strategic planning model.Originality/value – Adds to strategic planning models.Article type: General reviewISSN: 0033-524XReference:38AK014
Keywords: Corporate strategy, Metaphors, Quality management
