Product and geographic scope changes of multinational enterprises in response to international competition
Article Type: Abstracts From: Strategic Direction, Volume 26, Issue 4
Hutzschenreuter T., Grone F.Journal of International Business Studies (Canada), September 2009 Vol. 40 No. 7, Start page: 1149, No. of pages: 22
Purpose – Assesses the influence of foreign competition on the product and geographic scope of multinationals (MNEs). Findings – Discovers that for US and German firms; when exposed top increasing competition from imports in their home market, MNEs will reduce their product scope and their geographic scope; and when exposed to increasing from FDI in their home markets, MNEs will increase their product scope. Finds that for US but not German firms, when exposed to increasing competition fro FDI in their home markets, MNEs will increase their geographic scope.Article type: Research paperISSN:0047-2506Reference: 38AZ323
Keywords: Competitive strategy, International investments,Multinationals
