Five ideas for sharing (how collaborative techniques and software can provide tailored digital support for marketing teams)

Article Type: Abstracts From: Strategic Direction, Volume 27, Issue 7

Manning J.The Marketer, February 2011, Start page: 40, No. of pages: 2

Describes how collaborative techniques and software can provide tailored digital support for marketing teams. Suggests five ideas for providing such assistance to marketing teams, including: offering a helping hand in the form of software and other digital support systems designed to facilitate collaboration and project sharing; saving money by judicious spending and investment; applying the union of Web 2.0 applications with business that has created a new breed of collaboration software known as “Enterprise 2.0”; Providing tools that are limited in cost to ease the burden on budgets; and replacing the basic PC workstation with a more dynamic arrangement based on a combination of more flexible working hours and a growing enthusiasm for BlackBerrys and iPads.Article type: ViewpointISSN: 0954-1543Reference: 40AE760

Keywords: Computer software, Marketing models, Marketing philosophy, Marketing planning, Marketing strategy, Marketing theory,Organizations, Strategic marketing, Teamwork