On elevating strategic design research Free

Article Type: Abstracts From: Strategic Direction, Volume 27, Issue 9

Noble C.H.The Journal of Product Innovation Management, May 2011, Vol. 28 No. 3, Start page: 389, No. of pages: 5

While the popular understanding of the influence of design is growing,academic research has largely been restricted to considering consumer-level responses to design elements. This paper reviews this past work and proposes a more strategic research agenda for the field, with the potential to explicate linkages between design elements and strategies and outcomes related to innovation and corporate performance.Article type: Research paperISSN: 0737-6782Reference: 40AK930

Keywords: Competitive advantage, Design, Innovation,Research, Strategy