Entrepreneurs: the world needs you
Article Type: Abstracts From: Strategic Direction, Volume 28, Issue 8
Nagler J.Thunderbird International Business Review, January/February 2012, Vol. 54 No. 1, Start page: 3, No. of pages: 3
The way we see the role of business is changing dramatically. What have we learned from the recent and ongoing crises? Where does one look for guidance on the “right thing to do” now? In a world where we live on one globe, it is time to shift our energy to real responsibility and sustainability. This requires a new paradigm. As Albert Einstein said, “No problem can be solved from the same level of consciousness that created it.” We are not separated from our environment, nature, and society; we are actually a part of it. Therefore, let us unleash entrepreneurship and the power of business in a way to serve us more holistically. This new type of thinking, this expanding consciousness, is giving birth to all the new concepts of social entrepreneurship, corporate social responsibility, corporate sustainability, inclusive business, conscious capitalism, and sustainable development. On the global level, there are increasing numbers of business-oriented initiatives aimed at steering the power of business toward the public good such as the UN Global Compact and the Business Call to Action. Where to look for inspiration at the individual level? Within yourself. As Mahatma Gandhi said, “You have to be the change you want to see in the world.”Article type: Research paperISSN: 1096-4762Reference: 41AH521
Keywords: Change, Corporate social responsibility,Entrepreneurs, Sustainability, Sustainable development
