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Keywords: Product development
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2002) 18 (7): 31–33.
Published: 01 August 2002
... are far ahead of their fourth‐quartile peers in partnering with customers in the product development process (78 percent versus 63 percent), extending the longevity of their relationships with customers (66 percent versus 43 percent), and placing more ongoing focus on meeting customer expectations (91...
