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Keywords: Accessibility
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Journal Articles
Accessibility for financially vulnerable consumers: Inclusive marketing and technologies in banking
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2022) 38 (12): 26–28.
Published: 08 November 2022
... and places the articles in context. Findings Through creating inclusive marketing approaches, reevaluating the affordability and accessibility of goods and services, and adapting efficient technologies, banks and other financial institutions could transform the economic norms of the excluded...
