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Keywords: Accounts management
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Journal Articles
Siemens: systematizing, CRM and senior executives: How major companies should “get with the program”
Journal:
Strategic Direction
Strategic Direction (2006) 22 (8): 5–7.
Published: 01 August 2006
... through the program the executive sponsor and account manager are in constant contact, which for many firms could be a big culture shock. What Siemens had to do in the first place was to break down the prejudices of executives that time spent chatting with customers is wasted, and that a key...
