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Keywords: Action research
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Journal Articles
Learning for the future: Using strategic learning plans in small firms to gain competitive advantage
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2020) 36 (8): 5–7.
Published: 13 July 2020
... owners or managers. © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Action research planning Goal setting Small firm Strategic learning External accountability Gaining strategic advantage as a small firm relies heavily on the human...
Journal Articles
For what it’s worth: Strategic planning using assets and inventory
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2018) 34 (9): 10–12.
Published: 14 August 2018
... Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Action research strategic planning tactical planning advanced planning and scheduling For anyone not involved in strategic planning for a manufacturing firm, they will probably know...
Journal Articles
Putting the customer back to the front: Reclaiming customer loyalty through holistic business management
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2006) 22 (5): 26–28.
Published: 01 May 2006
... pertinent information and presenting it in a condensed and easy‐to‐digest format. © Emerald Group Publishing Limited 2006 Performance management Action research Total quality management Just in time There are existing business theories based around the idea of a holistic structure...
Journal Articles
IBM thinks its way to better branding: Releasing the power of a dormant resource
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2004) 20 (9): 15–17.
Published: 01 September 2004
... awareness Brand extensions Computer industry Action research Consider, judge, believe, exercise the mind to make a decision, focus attention, and be capable of conscious thought. All good, solid, reliable words or phrases which any business organization would want in its lexicon, whether...
