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Keywords: Ad performance
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2015) 31 (1): 12–14.
Published: 12 January 2015
... only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. The review is based upon “Exploring the factors affecting sponsored search ad performance” by Gupta and Mateen (2014) . The authors offer an original approach in which the impact of various...
