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Keywords: Ad ranking
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2015) 31 (1): 12–14.
Published: 12 January 2015
.... Customizing ads provides another weapon for the marketer’s armory. Different features on Google can be exploited to improve CTR. These include: © Emerald Group Publishing Limited 2015 Ad performance Ad extensions Ad ranking Sponsored search Business has not been immune...
