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Keywords: Advanced technologies
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Journal Articles
Adopting a mixed-method approach to the hospitality industry: Strategies of innovation to remain competitive
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2025) 41 (2): 14–16.
Published: 05 February 2025
... of hotels are integrating advanced technologies to create a culture driving innovation, sustaining a commitment to long-term goals regardless of an uncertain business environment and a rapidly changing market due to the pandemic and ongoing geopolitical conflicts. Innovation invites the rethinking...
