... and places the articles in context. Findings Social media advertising must engage with consumers, validate their sense of control, and avoid evoking negative emotions. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very...

... and places the articles in context. Findings Emotional sales and advertising practices have tended to be used best in B2C sales. Yet new research is showing how these same practices are hugely beneficial in B2B sales as well. Originality/value The briefing saves busy executives, strategists...

... aimed at influencing movie audiences via the planned and unobtrusive entry of a branded product into a movie” (pp. 517). Brand evaluation Advertising Brand marketing Product placement Which movie has seen the best product placement strategy on behalf of a brand? DeLorean has received...

... and places the articles in context. Findings – Findings indicate that verbal congruence influences consumer perceptions of fit, regardless of visual congruence. Perceptions of spokesperson-product fit also act as mediators between visual and verbal congruence and attitude toward the advertisement...

... and places the articles in context. Findings – Companies are becoming ever more aware of the potential which social media offers for advertising. This article examines issues at the heart of ways to create value in international advertising via social media. It’s about what needs to be done, as much...

... executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and an easy-to-digest format. Social media Advertising International marketing Social marketing To borrow an analogy from George Berkeley, if a tweet...

... mediation practices were considered, these related to TV exposure only. And in Egypt, as everywhere, children are spending more time with another sphere of huge influence, the Internet. © Emerald Group Publishing Limited 2013 Children (age groups) Television commercials Advertising Middle...

... with voucher offers; location technology can alert shoppers to deals on their devices at any stage, and social marketing techniques can help flag up promotions beforehand, and then track engagement through social networks afterwards. Social marketing New media Media management Advertising Marketing...

... Advertising Advertising effectiveness Brand management Consumer marketing Interpersonal communications Marketing communications Marketing models Marketing philosophy Marketing theory Sales campaigns Strategic marketing Article Type: Abstracts From: Strategic Direction...

... © Emerald Group Publishing Limited 2013 --> Advertising Advertising effectiveness Advertising media Brand management Communications technology Interpersonal communications Marketing communications Marketing models Marketing philosophy Marketing strategy Mobile telephones...

... the $‐factor? (profitable celebrity partnerships in brand marketing) ”, Marketing Week , 27 September, pp. 16 ‐ 20 . Elberse , A. and Verleun , J. (2012), “ The economic value of celebrity endorsements ”, Journal of Advertising Research , Vol. 52 No. 2 , pp. 149 ‐ 65 . Pringle...

... comments and places the articles in context. Findings The issue of advertising standardization is of increasing importance for international marketers in the era of global marketing and branding. In their study, Jiang and Wei show that the majority of the MNCs in their sample standardized...

... of creativity and idea generation, and the issues facing the advertising industry. Originality/value The interview offers advice for senior professionals working in the creative industries. Given the pressures that the creative process is under – through economic adversity, real‐time...

...Ben Barry Purpose This paper discerns key fashion and beauty advertising strategies pertaining to model selection in order to best attract North American and Chinese women. Design/methodology/approach Recommendations are based on survey and focus group research of over 3,500...

.... Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format. © Emerald Group Publishing Limited 2012 Social media marketing Advertising...

...O. Hooper-Greenhill © Emerald Group Publishing Limited 2012 --> Advertising Advertising agencies Advertising effectiveness Brand management Consumer goods Consumer marketing Globalization Marketing models Marketing philosophy Marketing planning Marketing strategy Marketing...

...M. Barnett © Emerald Group Publishing Limited 2012 --> Advertising Brand management Consumer goods Consumer marketing Marketing management Marketing models Marketing philosophy Marketing planning Marketing strategy Marketing theory Organizations Sales campaigns Sponsorship...

... and substantially unproven. Advertising Agricultural and food marketing Corporate social responsibility Culture Fair trade Finance Financial institutions Marketing Supply chain Sustainability Third World Values Catchy advertising slogans thought up by creative marketing people are an art...

... brand. It's not the size of the business but the speed that matters. Advertising Brands Customer choice Feedback Internet Marketing Social media Social networking Strategic marketing Oh for the simple life when organizations had stuff to sell to people, they advertised it, told...

...N. Moran © Emerald Group Publishing Limited 2012 --> Advertising Interactive media Social marketing Article Type: Abstracts From: Strategic Direction, Volume 28, Issue 6 Hill R.P. and Moran N. International Journal of Advertising, 2011, Vol. 30 Issue: 5...