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Journal Articles

McCain’s eCRM strategy (how McCain Foods used electronic customer relationship marketing (eCRM) to establish and track value)

F. Velarde
Journal: Strategic Direction
Strategic Direction (2011) 27 (10)
https://doi.org/10.1108/sd.2011.05627jaa.012
Published: 20 September 2011
...F. Velarde Advertising Advertising agencies Advertising control Advertising effectiveness Advertising media Brand management Customer relations Customer requirements Customer satisfaction Customer services quality Customers Food industry Internet marketing Marketing models...
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