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Journal Articles

McCain’s eCRM strategy (how McCain Foods used electronic customer relationship marketing (eCRM) to establish and track value)

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F. Velarde
Journal: Strategic Direction
Strategic Direction (2011) 27 (10)
https://doi.org/10.1108/sd.2011.05627jaa.012
Published: 20 September 2011
... segmentation.Article type: ViewpointISSN: 0001-8295Reference: 40AL310 Keywords: Advertising, Advertising agencies, Advertising control, Advertising effectiveness, Advertising media, Brand management,Customer relations, Customer requirements, Customer satisfaction, Customer services quality, Customers, Food...
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