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Journal Articles

Ten trends in mobile (mobile phones in marketing and advertising)

Journal: Strategic Direction
Strategic Direction (2013) 29 (4)
https://doi.org/10.1108/sd.2013.05629daa.010
Published: 15 March 2013
... © Emerald Group Publishing Limited 2013 --> Advertising Advertising effectiveness Advertising media Brand management Communications technology Interpersonal communications Marketing communications Marketing models Marketing philosophy Marketing strategy Mobile telephones...
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Journal Articles

The battle for screen survival (new opportunities for cinema advertising)

Journal: Strategic Direction
Strategic Direction (2011) 28 (1)
https://doi.org/10.1108/sd.2012.05628aaa.008
Published: 30 December 2011
... © Emerald Group Publishing Limited 2011 --> Advertising Advertising agencies Advertising effectiveness Advertising media Brand management Cinemas Film Marketing models Marketing philosophy Marketing planning Marketing strategy Marketing theory Organizations Sales...
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Journal Articles

Micro strategies for success (how marketers currently understand the importance of cultivating brand participation)

D. Middleton
Journal: Strategic Direction
Strategic Direction (2011) 27 (11)
https://doi.org/10.1108/sd.2011.05627kaa.008
Published: 11 October 2011
...D. Middleton © Emerald Group Publishing Limited 2011 --> Advertising Advertising agencies Advertising effectiveness Advertising media Brand management Marketing models Marketing philosophy Marketing planning Marketing strategy Marketing theory Organizations Sales campaigns...
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Journal Articles

Asia’s integration challenge (how integrated marketing and advertising channel planning in Asian countries faces region-specific challenges)

G. Hearn
Journal: Strategic Direction
Strategic Direction (2011) 27 (11)
https://doi.org/10.1108/sd.2011.05627kaa.007
Published: 11 October 2011
...G. Hearn © Emerald Group Publishing Limited 2011 --> Advertising Advertising effectiveness Advertising media Asia Brand management Marketing communications Marketing models Marketing philosophy Marketing planning Marketing strategy Marketing theory Organizations Sales...
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Journal Articles

McCain’s eCRM strategy (how McCain Foods used electronic customer relationship marketing (eCRM) to establish and track value)

F. Velarde
Journal: Strategic Direction
Strategic Direction (2011) 27 (10)
https://doi.org/10.1108/sd.2011.05627jaa.012
Published: 20 September 2011
... segmentation.Article type: ViewpointISSN: 0001-8295Reference: 40AL310 Keywords: Advertising, Advertising agencies, Advertising control, Advertising effectiveness, Advertising media, Brand management,Customer relations, Customer requirements, Customer satisfaction, Customer services quality, Customers, Food...
View article titled, McCain’s eCRM strategy (how McCain Foods used electronic customer relationship marketing (eCRM) to establish and track value)
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Journal Articles

A cheesy campaign (the marketing campaign of Wensleydale Dairy Products)

M. Carter
Journal: Strategic Direction
Strategic Direction (2011) 27 (10)
https://doi.org/10.1108/sd.2011.05627jaa.008
Published: 20 September 2011
...M. Carter © Emerald Group Publishing Limited 2011 --> Advertising Advertising agencies Advertising effectiveness Advertising media Brand management Case studies Dairy products Food industry Marketing models Marketing philosophy Marketing planning Marketing strategy...
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Journal Articles

Global brand planning (establishing a global brand presence by gathering information about all the relevant markets)

M. Baskin
Journal: Strategic Direction
Strategic Direction (2011) 27 (7)
https://doi.org/10.1108/sd.2011.05627gad.003
Published: 24 May 2011
...M. Baskin © Emerald Group Publishing Limited 2011 --> Advertising Advertising effectiveness Advertising media Brand management Marketing communications Marketing information Marketing management Marketing strategy Sales campaigns Strategic marketing Article Type...
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Journal Articles

iPhone and apps (the brand management and marketing aspects of Apple’s iPhone and associated applications software (“apps”))

Journal: Strategic Direction
Strategic Direction (2011) 27 (3)
https://doi.org/10.1108/sd.2011.05627cad.007
Published: 15 February 2011
... © Emerald Group Publishing Limited 2011 --> Advertising Advertising effectiveness Advertising media Advertising research Brand management Computer software Internet marketing Marketing communications Marketing strategy Mobile telephones Product information Strategic...
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