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Ten trends in mobile (mobile phones in marketing and advertising)

Strategic Direction (2013) 29 (4)

https://doi.org/10.1108/sd.2013.05629daa.010

Published: 15 March 2013

... © Emerald Group Publishing Limited 2013 --> Advertising Advertising effectiveness Advertising media Brand management Communications technology Interpersonal communications Marketing communications Marketing models Marketing philosophy Marketing strategy Mobile telephones...

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The battle for screen survival (new opportunities for cinema advertising)

Strategic Direction (2011) 28 (1)

https://doi.org/10.1108/sd.2012.05628aaa.008

Published: 30 December 2011

..., Advertising agencies, Advertising effectiveness, Advertising media, Brand management, Cinemas, Film, Marketing models, Marketing philosophy, Marketing planning, Marketing strategy, Marketing theory, Organizations, Sales campaigns, Strategic marketing © Emerald Group Publishing Limited 2011...

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Journal Articles

Asias integration challenge (how integrated marketing and advertising channel planning in Asian countries faces region-specific challenges)

G. Hearn

Strategic Direction (2011) 27 (11)

https://doi.org/10.1108/sd.2011.05627kaa.007

Published: 11 October 2011

...G. Hearn © Emerald Group Publishing Limited 2011 --> Advertising Advertising effectiveness Advertising media Asia Brand management Marketing communications Marketing models Marketing philosophy Marketing planning Marketing strategy Marketing theory Organizations Sales...

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Journal Articles

Micro strategies for success (how marketers currently understand the importance of cultivating brand participation)

D. Middleton

Strategic Direction (2011) 27 (11)

https://doi.org/10.1108/sd.2011.05627kaa.008

Published: 11 October 2011

...D. Middleton © Emerald Group Publishing Limited 2011 --> Advertising Advertising agencies Advertising effectiveness Advertising media Brand management Marketing models Marketing philosophy Marketing planning Marketing strategy Marketing theory Organizations Sales campaigns...

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Journal Articles

A cheesy campaign (the marketing campaign of Wensleydale Dairy Products)

M. Carter

Strategic Direction (2011) 27 (10)

https://doi.org/10.1108/sd.2011.05627jaa.008

Published: 20 September 2011

...-1543Reference: 40AL675 Keywords: Advertising, Advertising agencies, Advertising effectiveness, Advertising media, Brand management, Case studies, Dairy products, Food industry, Marketing models, Marketing philosophy, Marketing planning, Marketing strategy, Marketing theory, Organizations, sales...

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Journal Articles

McCain’s eCRM strategy (how McCain Foods used electronic customer relationship marketing (eCRM) to establish and track value)

F. Velarde

Strategic Direction (2011) 27 (10)

https://doi.org/10.1108/sd.2011.05627jaa.012

Published: 20 September 2011

...F. Velarde Advertising Advertising agencies Advertising control Advertising effectiveness Advertising media Brand management Customer relations Customer requirements Customer satisfaction Customer services quality Customers Food industry Internet marketing Marketing models...

View article titled, McCain’s eCRM strategy (how McCain Foods used electronic customer relationship marketing (eCRM) to establish and track value)

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Journal Articles

Global brand planning (establishing a global brand presence by gathering information about all the relevant markets)

M. Baskin

Strategic Direction (2011) 27 (7)

https://doi.org/10.1108/sd.2011.05627gad.003

Published: 24 May 2011

...M. Baskin © Emerald Group Publishing Limited 2011 --> Advertising Advertising effectiveness Advertising media Brand management Marketing communications Marketing information Marketing management Marketing strategy Sales campaigns Strategic marketing Article Type...

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Journal Articles

iPhone and apps (the brand management and marketing aspects of Apples iPhone and associated applications software (“apps))

Strategic Direction (2011) 27 (3)

https://doi.org/10.1108/sd.2011.05627cad.007

Published: 15 February 2011

... © Emerald Group Publishing Limited 2011 --> Advertising Advertising effectiveness Advertising media Advertising research Brand management Computer software Internet marketing Marketing communications Marketing strategy Mobile telephones Product information Strategic...

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Ten trends in mobile (mobile phones in marketing and advertising)

The battle for screen survival (new opportunities for cinema advertising)

Asias integration challenge (how integrated marketing and advertising channel planning in Asian countries faces region-specific challenges)

Micro strategies for success (how marketers currently understand the importance of cultivating brand participation)

A cheesy campaign (the marketing campaign of Wensleydale Dairy Products)

McCain’s eCRM strategy (how McCain Foods used electronic customer relationship marketing (eCRM) to establish and track value)

Global brand planning (establishing a global brand presence by gathering information about all the relevant markets)

iPhone and apps (the brand management and marketing aspects of Apples iPhone and associated applications software (“apps))

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