Keywords: Advertising research
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Does my bottom line look big in this?: Strategic model selection to attract North American and Chinese women

Ben Barry
Journal: Strategic Direction
Strategic Direction (2012) 29 (1): 3–5.
https://doi.org/10.1108/02580541311285339
Published: 28 December 2012
... Daily , available at www.chinadaily.com.cn/bizchina/201007/23/content_1104285 1.htm (accessed September 4, 2011). © Emerald Group Publishing Limited 2013 Advertising Fashion Models Consumer behaviour Advertising research China North America In 2006, personal care brand...
View article titled, Does my bottom line look big in this?: Strategic model selection to attract North American and Chinese women
Open the PDF for Does my bottom line look big in this?: Strategic model selection to attract North American and Chinese women in another window
Add to Citation Manager for Does my bottom line look big in this?: Strategic model selection to attract North American and Chinese women
Journal Articles

Tackling fast forward consumers: How to deal with advertisement avoiders

Journal: Strategic Direction
Strategic Direction (2011) 27 (10): 12–15.
https://doi.org/10.1108/02580541111171201
Published: 20 September 2011
... effectiveness Advertising research Consumer research Conversations Customer feedback Digital television Internet Videos Web 2.0 “I never watch commercial television. There are too many adverts and they're a distraction.” That was once the proud, if somewhat pompous, claim of some British TV...
View article titled, Tackling fast forward consumers: How to deal with advertisement avoiders
Open the PDF for Tackling fast forward consumers: How to deal with advertisement avoiders in another window
Add to Citation Manager for Tackling fast forward consumers: How to deal with advertisement avoiders
Journal Articles

iPhone and apps (the brand management and marketing aspects of Apple’s iPhone and associated applications software (“apps”))

Journal: Strategic Direction
Strategic Direction (2011) 27 (3)
https://doi.org/10.1108/sd.2011.05627cad.007
Published: 15 February 2011
... © Emerald Group Publishing Limited 2011 --> Advertising Advertising effectiveness Advertising media Advertising research Brand management Computer software Internet marketing Marketing communications Marketing strategy Mobile telephones Product information Strategic...
View article titled, iPhone and apps (the brand management and marketing aspects of Apple’s iPhone and associated applications software (“apps”))
Add to Citation Manager for iPhone and apps (the brand management and marketing aspects of Apple’s iPhone and associated applications software (“apps”))
This Feature Is Available To Subscribers Only

or Create an Account

Close subscription notice
Close access options