Keywords: Advocacy
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Journal Articles
Strategic Direction (2020) 36 (9): 33–35.
Published: 03 August 2020
... and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Advertising Advocacy Emotions Engagement...
Journal Articles
Strategic Direction (2011) 27 (2)
Published: 18 January 2011
...M. Reid © Emerald Group Publishing Limited 2011 --> Academic libraries Advocacy Fundraising Article Type: Abstracts From: Strategic Direction, Volume 27, Issue 2 Reid M. The Bottom Line: Managing Library Finances, 2010, Vol. 23 No. 2, Start page: 53...
Journal Articles
Strategic Direction (2005) 21 (6): 16–20.
Published: 01 June 2005
.... Collection and analysis of data from across the organization is needed to enable an informed understanding of what makes the customer tick. © Emerald Group Publishing Limited 2005 Customer loyalty Relationship marketing Advocacy Trust Once upon a time attracting and retaining customers...

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