... executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Africa Office markets...

... and places the articles in context. Findings The study finds that business strategy influences CSR effectiveness among Chinese manufacturing firms in Africa. Originality/value The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most...

... Licensed re-use rights only Marketing strategy Emerging markets Africa Fintech firms The African continent provides a perfect illustration of the difficulties that most firms face. That this even applies to those planning to engage in intra-African expansion is most telling. For a start...

...Christelle Bouchet Purpose The purpose of this paper is to analyze the new opportunities that offers Africa to companies. Groups working in the bank, telecommunication and petroleum sectors know Africa’s attractiveness for a long time. However, food companies are now more and more interested...

... the articles in context. Findings – Up until recently, you would struggle to hear anyone mentioning business success and African firms in the same sentence. Barriers at institutional, sector and company levels saw to by ensuring performance was invariably below standard. How things have changed. Africa’s...