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Journal Articles
Strategic Direction (2024) 40 (5): 25–27.
Published: 04 June 2024
..., South Africa” by Omokolade Akinsomi, Olayiwola Oladiran and Zoe Kaseka, published in Journal of Corporate Real Estate. Reference Akinsomi , O. , Oladiran , O. and Kaseka , Z. (2024), “ COVID-19 outcomes: exploring the footprints of the pandemic on the office sector...
Journal Articles
Strategic Direction (2022) 38 (8): 24–26.
Published: 04 August 2022
... and places the articles in context. Findings The study finds that business strategy influences CSR effectiveness among Chinese manufacturing firms in Africa. Originality/value The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most...
Journal Articles
Strategic Direction (2020) 36 (8): 13–15.
Published: 09 July 2020
... Licensed re-use rights only Marketing strategy Emerging markets Africa Fintech firms The African continent provides a perfect illustration of the difficulties that most firms face. That this even applies to those planning to engage in intra-African expansion is most telling. For a start...
Journal Articles
Strategic Direction (2016) 32 (9): 28–31.
Published: 12 September 2016
...Christelle Bouchet Purpose The purpose of this paper is to analyze the new opportunities that offers Africa to companies. Groups working in the bank, telecommunication and petroleum sectors know Africa’s attractiveness for a long time. However, food companies are now more and more interested...
Journal Articles
Strategic Direction (2015) 31 (1): 15–17.
Published: 12 January 2015
... the articles in context. Findings – Up until recently, you would struggle to hear anyone mentioning business success and African firms in the same sentence. Barriers at institutional, sector and company levels saw to by ensuring performance was invariably below standard. How things have changed. Africa’s...

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