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Keywords: After-sales services
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Journal Articles
The end is the beginning: After-sales services as a critical component in maintaining performance
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2024) 40 (8): 6–7.
Published: 24 September 2024
... and places the articles in context. Findings This paper identified that after-sales services are vital in promoting purchase intention within consumers as well as leaving a favorable impression of the brand in their minds. Originality/value The briefing saves busy executives, strategists...
